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Research papers

Moving power, not stopping power

This paper describes how the research industry can use Virtual Reality (VR) simulations to predict and produce the effectiveness of shopper marketing activations. We propose a VR pre-testing programme for companies keen to understand and hone the...

Catalogue: Congress 2017: Visionary
Authors: Orlando Wood, Alex Hunt, Tom Ewing
Company: System1 Research Ltd
September 4, 2017
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Citation

Wood, Hunt and Ewing (2017a, September 04). Moving power, not stopping power. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/moving-power-not-stopping-power